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Online Secondary Data for Market Research
and student satisfaction. Secondary Research : The goal of secondary research is to analyze data that has already been published. Use simple question types. Have you tried an opinion poll? Some other common situations that might call for market research include: launching a new advertising campaign increasing production or stock levels introducing new lines of products or services. Is your business a product in search of a customer? We can also send your research surveys to targeted groups who fit your specifications with. Relying on the published work of others doesn't give you the full picture. The "Market research and statistics" section of the Canada Business website offers a number of categorized links to data and analytical resources, many of which are free to access. Some of the questions you can consider include: Who is My Customer? Many new business owners, often strapped for time and money, may take shortcuts that can later backfire.
The following are examples of questions that can be addressed through secondary research: What are the current economic conditions, and are they changing? What are the industry trends? It can also help you learn about changes ones Who Walked Away from Omelas Theme in your industry and how those changes could impact sales. What are my customers habits and preferences? It is normally less time consuming than primary research, and can be less expensive. SurveyMonkey offers an extensive collection of templates and survey types you can use as the basis of your research surveys.